The Influence of Service Quality and Price on Consumer Loyalty at Mie Gacoan Pancing (Case Study of Management Study Program Students at UNIMED)

Authors

  • Irwansyah Putra Putra Universitas Negeri Medan
  • Indah Monalisa Universitas Negeri Medan
  • Risky Alhaq Nasution Universitas Negeri Medan
  • Muammar Rinaldi Universitas Negeri Medan
  • Sienny Universitas Negeri Medan

DOI:

https://doi.org/10.61730/ntgbt028

Keywords:

Kualitas Pelayanan, Harga, Loyalitas Konsumen

Abstract

This study aims to analyze the influence of service quality and price on consumer loyalty at Mie Gacoan Pancing. The research method used is quantitative with a multiple linear regression approach. Data were collected through a questionnaire that has been tested for validity and reliability. The results show that service quality has a positive and significant effect on consumer loyalty, while price has no significant effect. Simultaneously, both independent variables have a significant effect on consumer loyalty with a contribution of 50.4%. The implication of this study is that the management of Mie Gacoan Pancing should further improve service quality to increase customer loyalty.

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Published

2025-12-04

Issue

Vol. 4 No. 2 (2025): Desember

Section

Articles

License

Copyright (c) 2025 Irwansyah Putra Putra, Indah Monalisa, Risky Alhaq Nasution, Muammar Rinaldi, Sienny

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Putra, I. P., Monalisa, I. ., Nasution, R. A. ., Rinaldi, M., & Sienny. (2025). The Influence of Service Quality and Price on Consumer Loyalty at Mie Gacoan Pancing (Case Study of Management Study Program Students at UNIMED). Outline Journal of Management and Accounting, 4(2), 110-118. https://doi.org/10.61730/ntgbt028