Focus and Scope

Outline Journal of Management and Accounting (OJMA) is an international peer-reviewed journal that publishes original research articles, conceptual papers, and scholarly reviews in the fields of digital business, consumer behavior, marketing, MSME management, accounting, finance, and contemporary business management. The journal specializes in examining how digital transformation, changing consumer behavior, and the development of micro, small, and medium enterprises (MSMEs) influence contemporary business practices, organizational performance, and accounting and financial decision-making.

OJMA is committed to promoting rigorous, innovative, and interdisciplinary research that contributes to the advancement of management and accounting knowledge. Particular emphasis is placed on research addressing the transformation of businesses and markets in response to digital technologies, evolving consumer preferences, entrepreneurial innovation, and the changing business environment.

The journal welcomes contributions from researchers, academics, practitioners, and policymakers worldwide. OJMA particularly encourages empirical, conceptual, comparative, and interdisciplinary studies that provide meaningful theoretical contributions, methodological advances, and practical implications for businesses, organizations, MSMEs, consumers, and policymakers.

Topics of interest include, but are not limited to:

Digital Business and Digital Transformation

  • Digital Business Models
  • Digital Transformation and Organizational Change
  • E-Commerce and Social Commerce
  • Digital Marketing and Social Media Marketing
  • Digital Platforms and Platform Economy
  • Digital Payment, E-Wallets, and Fintech
  • Artificial Intelligence and Business Applications
  • Technology Adoption and Digital Innovation
  • Digital Customer Experience
  • Business Analytics and Data-Driven Decision Making
  • Digital Entrepreneurship
  • Technology and Business Competitiveness

Consumer Behavior and Marketing

  • Consumer Behavior and Decision-Making
  • Purchase Intention and Purchase Decisions
  • Customer Satisfaction and Customer Loyalty
  • Consumer Trust and Relationship Marketing
  • Customer Experience and Engagement
  • Brand Management and Brand Image
  • Service Quality and Customer Value
  • Pricing and Consumer Perception
  • Social Media and Consumer Behavior
  • Digital Consumer Behavior
  • Digital Marketing Strategies
  • Consumer Trends and Market Dynamics

MSME and Entrepreneurial Management

  • MSME Management and Development
  • MSME Digitalization
  • Entrepreneurship and Entrepreneurial Orientation
  • Entrepreneurial Innovation
  • Small Business Strategy
  • MSME Marketing and Branding
  • Business Model Innovation
  • MSME Financial Management
  • MSME Performance and Competitiveness
  • Business Sustainability
  • Local and Regional Business Development
  • Entrepreneurial Ecosystems

Management and Organizational Studies

  • Strategic Management
  • Human Resource Management
  • Organizational Behavior
  • Knowledge Management
  • Innovation Management
  • Operations and Service Management
  • Organizational Performance
  • Leadership and Managerial Decision-Making
  • Sustainable Business Management
  • Corporate Strategy and Competitiveness
  • Business Risk Management

Accounting, Finance, and Taxation

  • Financial Accounting
  • Management Accounting
  • Digital Accounting
  • Accounting Information Systems
  • Financial Reporting
  • Financial Management
  • Financial Performance
  • Financial Literacy
  • SME and MSME Accounting
  • Corporate Governance and Accountability
  • Auditing and Assurance
  • Taxation and Tax Compliance
  • Digital Taxation
  • Financial Technology and Accounting
  • Accounting and Financial Decision-Making

Contemporary and Sustainable Business

  • Sustainable Business Models
  • Green Business and Green Management
  • Corporate Social Responsibility
  • Business Ethics
  • Circular Economy and Business
  • Sustainable Entrepreneurship
  • Environmental, Social, and Governance (ESG)
  • Inclusive Business and MSME Development
  • Business Resilience and Crisis Management
  • Contemporary Issues in Management and Accounting

OJMA particularly encourages research that establishes meaningful connections between digital transformation, consumer behavior, MSME development, and business performance. Studies that integrate management and accounting perspectives to explain contemporary business phenomena are especially welcome.

The journal encourages innovative and original manuscripts that contribute to the advancement of management and accounting theory, empirical evidence, research methodology, and practical business applications. Comparative studies, cross-country research, interdisciplinary research, and studies focusing on emerging markets and developing economies are also welcomed.

All submissions undergo a rigorous blind peer-review process to ensure the academic quality, originality, relevance, and integrity of published research. Manuscripts are evaluated by reviewers appointed by the Editor-in-Chief according to their academic expertise and the subject matter of the submitted manuscript.

OJMA is committed to promoting the dissemination of high-quality scholarly research and facilitating knowledge exchange among researchers, academics, practitioners, business professionals, and policymakers. Through its specialization in Digital Business, Consumer Behavior, and MSME Management, the journal seeks to contribute to a deeper understanding of how organizations, consumers, and businesses adapt and create value in an increasingly digital and dynamic global economy.