The Influence of Social Awareness on Social Entrepreneurship Interest in Generation Z

Adek Apriyandi

doi:10.61730/ijar.v3i2.717

Authors

Adek Apriyandi Universitas Battuta

DOI:

https://doi.org/10.61730/ijar.v3i2.717

Keywords:

Entrepreneurship, Generation Z, Linear regression, Social awareness

Abstract

Social entrepreneurship has emerged as an innovative approach to addressing social and environmental challenges while simultaneously creating sustainable economic value. Among the factors influencing individuals' willingness to engage in social entrepreneurship, social awareness is considered an important psychological determinant, particularly for Generation Z, who are characterized by high digital literacy and increasing concern for social issues. This study aimed to examine the effect of social awareness on social entrepreneurial intention among Generation Z. A quantitative research approach with an explanatory design was employed. Data were collected through an online questionnaire from 80 Generation Z respondents selected using purposive sampling. The collected data were analyzed using descriptive statistics and simple linear regression analysis with IBM SPSS Statistics 26. The results revealed that social awareness has a positive and statistically significant effect on social entrepreneurial intention (β = 0.684, p < 0.001). The coefficient of determination (R² = 0.468) indicated that social awareness explained 46.8% of the variance in social entrepreneurial intention, while the remaining variance was influenced by other factors not included in the model. These findings suggest that individuals with higher levels of social awareness are more likely to develop stronger intentions to establish social enterprises that generate both economic and social value. The study contributes to the growing literature on social entrepreneurship by highlighting the importance of strengthening social awareness through entrepreneurship education, community engagement, and sustainability-oriented learning programs. The findings also provide practical implications for universities and policymakers in promoting socially responsible entrepreneurship among Generation Z.

References

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Bacq, S., & Alt, E. (2018). Feeling capable and valued: A prosocial perspective on the link between empathy and social entrepreneurial intentions. Journal of Business Venturing, 33(3), 333–350.

Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Prentice-Hall.

Corner, P. D., & Ho, M. (2010). How opportunities develop in social entrepreneurship. Entrepreneurship Theory and Practice, 34(4), 635–659.

Dwivedi, Y. K., et al. (2023). So what if ChatGPT wrote it? Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI. International Journal of Information Management, 71.

Francis, T., & Hoefel, F. (2018). True Gen: Generation Z and its implications for companies. McKinsey & Company.

Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman.

Goleman, D. (2006). Social Intelligence: The New Science of Human Relationships. Bantam Books.

Grant, A. M. (2008). Does intrinsic motivation fuel the prosocial fire? Motivational synergy in predicting persistence, performance, and productivity. Journal of Applied Psychology, 93(1), 48–58.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Cengage Learning.

Hockerts, K. (2017). Determinants of social entrepreneurial intentions. Entrepreneurship Theory and Practice, 41(1), 105–130.

Hota, P. K., Subramanian, B., & Narayanamurthy, G. (2020). Mapping the intellectual structure of social entrepreneurship research: A citation/co-citation analysis. Journal of Business Ethics, 166(1), 89–114.

Ip, C. Y., Liang, C., Wu, S. C., Law, K. M. Y., & Liu, H. C. (2018). Enhancing social entrepreneurial intentions through entrepreneurial creativity. International Journal of Entrepreneurial Behavior & Research, 24(5), 987–1008.

Kruse, P., Wach, D., Wegge, J., & Costa, S. (2022). Social entrepreneurship intentions among university students: The role of empathy, moral obligation, and social responsibility. Journal of Social Entrepreneurship.

Mair, J., & Noboa, E. (2006). Social entrepreneurship: How intentions to create a social venture are formed. In Social Entrepreneurship.

Nga, J. K. H., & Shamuganathan, G. (2010). The influence of personality traits and demographic factors on social entrepreneurship start-up intentions. Journal of Business Ethics, 95(2), 259–282.

OECD. (2023). SME and Entrepreneurship Outlook 2023. OECD Publishing.

Santos, F. M. (2012). A positive theory of social entrepreneurship. Journal of Business Ethics, 111(3), 335–351.

Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In The Social Psychology of Intergroup Relations.

United Nations. (2023). The Sustainable Development Goals Report 2023.

Zahra, S. A., Gedajlovic, E., Neubaum, D. O., & Shulman, J. M. (2009). A typology of social entrepreneurs. Journal of Business Venturing, 24(5), 519–532.